Can One Ad Make a Difference for Children Who Are Abused?
by Pat Shelly
One clever public service announcement (PSA) made by a group in Spain just might…
As you can see in the above video clip, abused children who may be accompanied by their abuser(s) are enabled to see a hopeful message addressed to them in a very safe and clever manner.
How? Special lenticular printing only allows the child to see the message, which adults cannot. This is what I see as an empowerment tool for abused children through the provision of trauma-informed PSAs!
What are your thoughts about this video clip? Do you think that such a PSA might help abused children in the United States? Can you offer other examples of effective PSAs?
Kiefaber, D. (2013, May 6). Child abuse ad uses lenticular printing to send kids a secret message that adults can’t see ‘Phone us and we’ll help you’. Adweek. Retrieved from http://www.adweek.com/adfreak/child-abuse-ad-uses-lenticular-printing-send-kids-secret-message-adults-cant-see-149197